CERTIFIED ORGANIC CARE OF EXCEPTION

We had the opportunity to accompany LA PROVENÇALE BIO throughout the year 2022 to highlight their new skincare and makeup products through inspiring, authentic and accessible talents. 🧖🏼‍♀️

The objectives? Awareness, conversion, establishing their expertise on the skincare market, creating buzz for the launch of the make-up range, gaining subscribers on the brand's account.

In order to best meet their expectations, we proposed a crew composed of Talents focused on awareness & conversion, Talents specialized in skincare and/or make-up and a facialist. At the same time, we developed a content strategy with a relevant distribution according to the typology of the profiles, the speaking points (TikTok, Real, JC and set of stories with swipe-up links) and the products to put forward.

The results? 👉🏻 A total of 35 talents (micro, macro and mega) onboarded throughout the year 👉🏻 A total of 120 pieces of content created 👉🏻 An average engagement rate of 5.12 👉🏻 A reach of 51M 👉🏻 A total of 67M impressions