A unique collaboration !

In March 2022, Claudie Pierlot entrusted Daze MGMT with the redefinition of its global communication strategy for the launch of its collaboration with the American brand New Era. Daze MGMT set up a 360° strategy: the headline (RE) DISCOVER Claudie, the conception and the realization of the pop-up at Galeries Lafayette Haussmann, the elaboration of the social media strategy, the creation of the landing page dedicated to the teasing phase & the launching phase, the creation of the communication gimmick, the Claudie Paper Mag, the development of the retail concept in France and abroad (vitrinesay & instore)...

For this occasion, Daze MGMT was also in charge of the whole influence strategy for the French and English markets: Fleur Copin, Lola Bouchareb, Rose Doll, Mayadorable, Caroline Receveur, L'Armoire de Soso, Lison Seb, Carla Ginola, Michelle Lin, Amandine Petit, embodied the values and were part of this campaign. 🗞️